DNTPrints
FAQ & Knowledge Base
A professional reference library covering visual identity, logo design, file formats, cost, and process. Written for business owners, founders, CEOs, CMOs, Investors & Shareholders, and Boards of Directors & Boards of Governors.
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What Files Should I Receive From My Logo Designer?
Every format, colour variant, and deliverable a professional logo designer should hand over. Includes a red flag checklist.
8 min read
Logo Design vs Brand Identity: What is the Difference?
What each encompasses, what the difference costs, and what happens when businesses buy one when they needed the other.
Coming Soon
How Much Does Professional Logo Design Cost in the UK?
What drives the variance between £250 and £250,000, what each investment level delivers, and what red flags indicate an unrealistically low quote.
Coming Soon
12 articles
What Files Should I Receive From My Logo Designer?
Files & DeliverablesEvery format, colour variant, and deliverable a professional logo designer should hand over. Includes a red flag checklist.
Logo Design vs Brand Identity: What is the Difference?
Brand IdentityWhat each encompasses, what the difference costs, and what happens when businesses buy one when they needed the other.
What Should Brand Guidelines Contain at Minimum?
Brand IdentityThe non-negotiable contents of a professional brand guidelines document and what a comprehensive set looks like.
What is a Visual Identity System?
Brand IdentityThe difference between a logo and a full visual identity system, and why the distinction matters for how a brand performs over time.
How Much Does Professional Logo Design Cost in the UK?
Cost & ProcessWhat drives the variance between £250 and £250,000, what each investment level delivers, and what red flags indicate an unrealistically low quote.
How Long Does Professional Logo Design Take?
Cost & ProcessA realistic timeline from brief to delivery and every factor that affects it.
Brand Refresh vs Full Rebrand: When Does Each Apply?
Cost & ProcessWhen each is appropriate, what triggers the decision, what the process involves, and what the risks of choosing the wrong one are.
How to Brief a Logo Designer: What Information Produces the Best Outcomes
Working With DesignersWhat a strong creative brief contains, what vague briefs cost you, and how to give feedback that improves the work.
How to Evaluate Logo Concepts When You Receive Them
Working With DesignersThe criteria to apply beyond personal taste when assessing logo design proposals.
What Should a Logo Design Contract Include?
Working With DesignersThe clauses that matter, what to watch for in the small print, and what a missing clause costs you later.
DIY Logo vs Professional Logo: An Honest Assessment
Working With DesignersWhen a DIY logo is genuinely fine, when it actively damages a business, and how to know which situation you are in.
The Jaguar Rebrand: A Verdict
Industry VerdictsWhat worked structurally, what failed conceptually, what the business consequences are, and what the correct decision would have been.
This library is updated continuously
New articles are added as questions emerge from clients, the industry, and the broader conversation around visual identity. If you have a question not answered here, reach us directly via the contact page.